DANYAL SULTANI · PRODUCT DESIGNER
DANYAL SULTANI · PRODUCT DESIGNER
Designing beyond the interface
Designing beyond
the interface
I’m a multidisciplinary product designer with roots in architecture and visual communication. I approach complex problems as interconnected systems, balancing user needs, business objectives and the wider context in which products operate.
View work
About me
FEATURED WORK
Case Studies
01 · INFORMATION ARCHITECTURE & PRODUCT STRATEGY
Intuit Accountant Suite
Intuit Accountant Suite brought together several accounting workflows, but its navigation didn’t reflect how accountants actually worked. Through research and information architecture, I uncovered those mental models and helped shape a clearer product structure around them.
Strategy
Research
Information architecture
Read more
01 · INFORMATION ARCHITECTURE & PRODUCT STRATEGY
Intuit Accountant Suite
Intuit Accountant Suite brought together several accounting workflows, but its navigation didn’t reflect how accountants actually worked. Through research and information architecture, I uncovered those mental models and helped shape a clearer product structure around them.
Strategy
Research
Information architecture
Read more
01 · INFORMATION ARCHITECTURE & PRODUCT STRATEGY
Intuit Accountant Suite
Intuit Accountant Suite brought together several accounting workflows, but its navigation didn’t reflect how accountants actually worked. Through research and information architecture, I uncovered those mental models and helped shape a clearer product structure around them.
Strategy
Research
Information architecture
Read more
02 · USER RESEARCH & ONBOARDING
Add Client
I inherited an ongoing experiment to improve how accounting firms onboard clients into QuickBooks. While delivering a faster route to checkout, I challenged assumptions about product discovery and developed a simpler, single-scroll experience that the organisation agreed to test.
User research
Onboarding
Product design
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02 · USER RESEARCH & ONBOARDING
Add Client
I inherited an ongoing experiment to improve how accounting firms onboard clients into QuickBooks. While delivering a faster route to checkout, I challenged assumptions about product discovery and developed a simpler, single-scroll experience that the organisation agreed to test.
User research
Onboarding
Product design
Read more
02 · USER RESEARCH & ONBOARDING
Add Client
I inherited an ongoing experiment to improve how accounting firms onboard clients into QuickBooks. While delivering a faster route to checkout, I challenged assumptions about product discovery and developed a simpler, single-scroll experience that the organisation agreed to test.
User research
Onboarding
Product design
Read more
03 / PRODUCT DESIGN & ACCESSIBILITY
US Sales Tax - Economic Nexus
What began as a question of discoverability uncovered a deeper problem: small businesses didn’t understand their US sales tax obligations. Research revealed critical information and actions were buried, leading us to rethink how the experience communicated what required attention.
Problem Finding
Accessibility
Interaction design
Read more
03 / PRODUCT DESIGN & ACCESSIBILITY
US Sales Tax - Economic Nexus
What began as a question of discoverability uncovered a deeper problem: small businesses didn’t understand their US sales tax obligations. Research revealed critical information and actions were buried, leading us to rethink how the experience communicated what required attention.
Problem finding
Accessibiliy
Interaction design
Read more
03 / PRODUCT DESIGN & ACCESSIBILITY
US Sales Tax - Economic Nexus
What began as a question of discoverability uncovered a deeper problem: small businesses didn’t understand their US sales tax obligations. Research revealed critical information and actions were buried, leading us to rethink how the experience communicated what required attention.
Problem finding
Accessibility
Interaction design
Read more
TESTIMONIALS
What others say
Danyal embodies customer obsession -
Danyal is one of those designers who genuinely cares about understanding the people he's designing for. I worked with him at Intuit, supporting customer recruitment for his research and deep-dive sessions across several product initiatives. We worked together on studies involving accountants and small business owners, and I got to see firsthand how he approached customer research.
What stood out was his curiosity and willingness to challenge assumptions. He wasn't simply looking to validate a design or confirm what the team already believed. He wanted to understand how customers actually worked, what challenges they faced, and what we could do to improve their experience. He brought that same level of thoughtfulness and attention to every study we worked on.
Danyal embodies customer obsession in the way he approaches his work. He's a great person to collaborate with, and I'd happily work with him again.
Sukh Marbay
Operations Program Manager
Danyal embodies customer obsession -
Danyal is one of those designers who genuinely cares about understanding the people he's designing for. I worked with him at Intuit, supporting customer recruitment for his research and deep-dive sessions across several product initiatives. We worked together on studies involving accountants and small business owners, and I got to see firsthand how he approached customer research.
What stood out was his curiosity and willingness to challenge assumptions. He wasn't simply looking to validate a design or confirm what the team already believed. He wanted to understand how customers actually worked, what challenges they faced, and what we could do to improve their experience. He brought that same level of thoughtfulness and attention to every study we worked on.
Danyal embodies customer obsession in the way he approaches his work. He's a great person to collaborate with, and I'd happily work with him again.
Sukh Marbay
Operations Program Manager
Danyal embodies customer obsession -
Danyal is one of those designers who genuinely cares about understanding the people he's designing for. I worked with him at Intuit, supporting customer recruitment for his research and deep-dive sessions across several product initiatives. We worked together on studies involving accountants and small business owners, and I got to see firsthand how he approached customer research.
What stood out was his curiosity and willingness to challenge assumptions. He wasn't simply looking to validate a design or confirm what the team already believed. He wanted to understand how customers actually worked, what challenges they faced, and what we could do to improve their experience. He brought that same level of thoughtfulness and attention to every study we worked on.
Danyal embodies customer obsession in the way he approaches his work. He's a great person to collaborate with, and I'd happily work with him again.
Sukh Marbay
Operations Program Manager
WHAT’S YOUR NEXT BIG CHALLENGE?
Get in touch
From early ideas to complex product challenges, I enjoy looking beyond the immediate interface to understand the bigger picture. If you’d like to work together or talk design, get in touch.